Designing a Booth For ATL Market

We just returned from the big Home and Gift show in Atlanta. Our booth was located in the temporary Boutique section, which meant we had to figure out walls, carpet, display etc. We learned a lot of lessons at the NYIGF show and wanted to make it a little easier on ourselves (meaning no wallpaper or paint involved the day before). Our vision for this show was to create a dressing room look to serve as a backdrop for our collection of  jewelry. Here are some of the images that we used as inspiration:


We decided to use aqua blue for our walls. We thought the aqua would look really pretty with all of our gold. For display we needed a lot of bookcases. We also needed them to be somewhat light and inexpensive. We  found this image of an Ikea bookcase painted gold. Bingo!

These bookcases had a matching desk too that we could use as a vanity. They are very inexpensive, you just have to assemble…. We had mirrors cut for the bottom and top shelves (pictured below these shelves come with plywood).

Ikea Bookshelves
Ikea Desk

We used Rustoleum spray paint that was a combo of  paint and primer. The finish did not turn out as metallic as we had hoped, but it actually worked out better because it did not compete with the gold tone of our jewelry.

Here is our booth when we arrived. Looking a little sad… We had 5 hours to pull it together! Notice the lightening is terrible and the carpet dark.


We had our logo cut in vinyl . Here Lee is applying it. It was so much easier to travel with a vinyl adhesive sign rather than the neon we had a the NYIGF show. Lee worked at a sign shop back in the day- skills!


Lighting is a huge deal. You can never have too much light at these shows. We probably could have used a few more spot lights.



Here we are tired and exhausted but the heavy lifting is done. Now focused on sales…


Finishing touches of flowers, lamps and press helped. All in all, it was a fun and successful show. Packing up was not nearly as hard as setting up!

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