Month: January 2013

Sneak Peak: Spring Line

Published on by theawblogLeave a comment

We will be launching our Spring Line at Market this week. We cant wait to get feedback on the designs.  Here are some of our faves. All stones are semi-precious and gold is 24kt heavy gold plate. These items should be available in March for sale on our website. If you would like to pre-order please email customerservice@addisonweeks.com.

eggs_green
filligree
thompon_harris_3

Designing A Booth for NYIGF

Published on by theawblogLeave a comment

We have been furiously trying to pull everything together for our first show at NYIGF. We are driving my big huge Tahoe into the city, which should be an adventure all its own! Our booth is a 10 x 12 foot space. The challenge is designing something that is somewhat portable for set up but can showcase over 200 unique pieces of jewelry. We have a plan in place and hope our vision works. Here are some of the elements.

This is our blank canvas. 10 x 12 foot space at the NYIGF.
This is our blank canvas. 10 x 12 foot space at the NYIGF.
Marbelized paper to cover the hardwalls.
Marbelized paper to cover the hardwalls.

Clear Acrylic to create wall panels lined with white vinyl.
Clear Acrylic to create wall panels lined with white vinyl.
Neon light on order of our AW logo. Lee and I are each excited about different things. I am probably most excited about this Neon light!
Neon light on order of our AW logo. Lee and I are each excited about different things. I am probably most excited about this Neon light!
Neon Colors available. Luckily there were several pinkish colors to choose from. Cant wait to see how this turns out.
Neon Colors available. Luckily there were several pinkish colors to choose from. Cant wait to see how this turns out.
Rare Earth Magnets. We have designed a magnet system to hang the jewelry. It allows us to move the jewelry around on the acrylic boards. So we can organize by color one day and collection another. I think Lee is probably most excited about seeing how this turns out.
Rare Earth Magnets. We have designed a magnet system to hang the jewelry. It allows us to move the jewelry around on the acrylic boards. So we can organize by color one day and collection another. I think Lee is probably most excited about seeing how this turns out.
Last but not least, the jewels! We are making sure we have all of our samples and our new spring designs tagged and ready.
Last but not least, the jewels! We are making sure we have all of our samples and our new spring designs tagged and ready.
Packing massive amounts of marketing materials.
Packing massive amounts of marketing materials.

So what do you think? I cant wait to share (and see for myself) the completed booth. Saturday is going to be a long but fun set up day!  Has anyone had a booth at NYIGF that could give us any words of wisdom!?!!?